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Instagram Releases New Features to Celebrate its 10th Birthday

Instagram is celebrating its tenth birthday, and to mark the occasion, it’s added a couple of new, celebratory features and updates, ranging from visual additions to the expansion of its eCommerce tools.

The main celebratory element is its Stories Map, which provides a private look at where you’ve posted Instagram Stories from (when you’ve used a location sticker) over the past three years.

Of course, publicly posted Stories which include a location sticker are already searchable within the app, providing additional perspective on what else people are posting about in that location, so it’s not a huge stretch in terms of functionality. It just might feel a little invasive, and serve as a reminder of Facebook’s data tracking capacity, as an aside from providing the retrospective buzz that Instagram would be hoping to inspire.

Instagram’s also adding a range of variable icons for the app, aligning with the iOS-14-inspired trend of customized home-screens, which has seen many users posting screenshots of their new iPhone layouts online.

“The average user sends 3x more DMs than comments”

Now, you can choose from a range of app icons to better suit your custom theme. The new icons were spotted in testing by Chris Messina late last month, and can be accessed by:

  • Updating your Instagram app to the latest version
  • Heading to your profile, then tapping the ‘Settings’ cog icon
  • Drag the screen down in the main menu to reveal the hidden app icons listing

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